1 of my favorite ways to market online is by doing solo mailing better known as solo ads. I found it to be one of the easiest ways to generate leads and sales inside of your business.
Solo mailings, if done correctly, can be one of the quickest ways to boost your website traffic as well. You may have to test and tweak a few ads until you find one that produces the results that you are looking for.
In using solo mailing myself, my best mailing was when I generate upwards of 100 leads and 1 sale on complete autopilot. So I would call that A CLUE!
With that said, I am going to give you 5 tips to get you started on the right path of improving your solo mailing traffic results.
Solo Mailing Tip #1
Head Line – This is probably the most important part of a solo mailing ad. If no one opens your ad, then whatever that is in the body does not matter. So you want a subject line to be short , cause curiosity so its compelling enough that it grabs the attention of your reader and makes her want to open it.
Numbers used in the subject line tend to get more opens.
Well people like to know the exact number of something. It lets them know precisely what they’re getting – just like the title of this article where I used the number 5.
Solo Mailing Tip #2
Mailing Time – While there is really no set-in-stone rule about the perfect time to send a solo mailing, however there are some theories about the best days and the best times to send a mailing.
The general consensus is that Tuesday and Thursday are the best days to send out a mailing.
Why, I have no clue.
As for what time, again there’s no rule about the best time to send it but again there are some theories that are out there.
Many people believe that it’s best to send between 2-5pm. You’ll have to test and tweak to find out what works best for you and your audience.
I personally get with the solo ad provider and schedule the day and time I want my solo mailing to go out. I also ask them things about their list because they know their list better than I do.
I ask this so I can get a feel on when I should request my solo mailing to be sent out.
It's no real formula to what day and times I pick. I just pay, pick, and wait for my results.
Again you have to test and tweak to see what works best for you.
Solo Mailing Tip #3
Link Placement – Many people have different opinions on link placement in your solo mailing. It’s common sense that you have to have a link to your product or website (whatever you’re “selling” in the solo mailing) in order to get the traffic.
But did you know that you should have links placed strategically throughout the solo mailing?
A good rule of thumb is to have one in the beginning, middle and end. It will also depend on the length of your copy. The more copy you have the more links you need to put in the copy.
One more thing I like to tell you about links is critically and if you do not follow what I am about to say you will probably loose a lot of money and waste your time with solo mailings.
Important: The links that you include in your copy should go to a lead capture page or some call it a squeeze page. You will want to do this so you can build a list and be able to communicate with them about your products and services.
I will talk about squeeze pages later in a future blog post.
Solo Mailing Tip #4
Create Compelling Copy – One of the best ways to get the attention of your readers and get them to take action is to play on their emotions. This doesn't mean you should lie and make up stuff for people to join you or buy your products or services.
But this means that you will want to stick to the facts but do it in a way that gets down to the emotion of your prospects problem they are facing.
And if you feel that you suck at writing compelling copy or that you cannot do it, hire a ghostwriter or copywriter to write on your behalf.
Solo Mailing Tip #5
Watch Your Competitors – Make sure you pay attention to what your competitors are doing. Sign up for their mailing lists ( and if you notice that they are continuously using a specific third-part list, that’s a really good indication that that list is working for them.
On the other hand, it’s always a good idea to find lists your competitors aren't using and test those to see how they’ll work for you.
When it comes to improving your solo mailing traffic results, it’s all a matter of testing and tweaking to find what works best for you. But implementing these 5 tips are a perfect place to start with solo mailings.
Doing them consistently can yield you massive results in your business.
For more solo mailing tips and tricks, grab Charlie Page's Free Ezine Traffic eBook.
If you found any value in this blog post, please let me know what you think in the comments below.
– Shawn Johnson
P.S. – If you haven’t already, watch this video now. It Rocks. Trust me.