Not to many people understand the power of using snail mail in their business.
A Matter Of A Fact…
In keeping up with all the different technology that we can use to help build a successful business, more direct sales and mlm companies are allowing consultants to market their business on the internet.
Not to long ago this was unheard of, but with online sites such as Facebook, Twitter, and Instagram, marketing online has become an everyday process.
Having an online business helps you reach more customers as well as recruit more reps from areas outside of your local circle.
Let me tell you something, I witness this power when I first recruited my first international business partner from Australia.
Also, I noticed that having a process online where I could sign up new recruits and allow customers to purchase from me, gave me the freedom to work on other areas of my business.
Basically this freed up time where I could learn more to increase my personal value, implement what I had learned and than share what I learned in the market place.
For the purpose of this blog post, when I say customer I am referring to teammates who are in business with you as well as customers who use or consume your products or services.
If you did not know, one of the key factors in maintaining an online customer base is actually going offline.
If you have an online business I am sure you use email. And while email is quick and easy to use, especially when you have a huge team, it can also miss that personal touch.
Let me explain.
When receiving email, it is very easy to misinterpret the message as well as its just easy for an email to get deleted. But when sending snail mail notes, it gives the customer a lasting impression remembering you even when they are not plugged in.
Check This Out: Remember when I said earlier that having an online business set up right allows you to focus on other things in your business?
Well consider this…the time you save by using email as a primary means of communication actually frees up more time to send snail mail hand written notes.
Just think about how you could maintain your current customers by simply writing a few hand-written notes each day and mailing them out. For example:
You could write notes with themes of :
- I appreciate you
- Thank you notes for online orders; mention something specific about their order so they don’t just think it’s just a generic note
- Follow up cards to customers who have not ordered in two or more months
- Welcome to the team for new consultants
- Congratulations on rank promotions
- Catch them putting extra effort into their business.
- And many many more ( The possibilities are endless)
With so many things we do online, it would awesome to get some snail mail in our niche.
Even if it’s a letter to jut say “Thank You”, it was the thought and the merely courtesy that separates it from the internet world.
Sending a “Thank You” letter to a customer goes a long way. So don’t consider it a waste of time but rather consider it something that will set you apart from the rest.
However, when sending a thank you note mean, be genuine, because acknowledging people in this business goes a long way.
There’s also the element of surprise.
Because who uses snail mail like this these days?
Also most people will admit they don’t hardly get a piece of mail that has the sole purpose of showing gratitude without any hidden agendas.
With the exception of follow-up-time-to-reorder notices, all other correspondence is meant to simply show appreciation.
It can also be said that the follow-up notices are similar to the courtesy notices you get from the dentist telling you it’s time to reschedule a visit. We all live such busy lives that few would complain about reminders.
Anyone who has online customers base can benefit by taking some elements of their business offline. The pay off will be rewarding, leaving a lasting impression with your loyal customers.
But the secret to that is that you must be sincere when using snail mail in your business.
If you’re sending snail mail to your customers with the intent to get more sales without being genuine about your appreciation, then you’re better off not doing it at all.
You would have would missed the point I have shared and insincerity will do more damage than good.
So why not add a special touch to your business by sending snail to your customers.
Not only can it create an impression, but it also can create a loyal following and separate you from all the noise that is online.
If you are looking for a fast, efficient and dependable snail mail system that will save you time and money, check out the SendOutCards system.
It’s a tool I personally use and recommend if you are looking to use snail mail in your business. It helps me keep in contact with my customers as well as show my appreciation for their business.
It also allows me to incorporate my own personal hand writing, send gifts and much much more.
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I truly hope you enjoyed this blog post and learned how using snail mail can enhance your business.
If you found any value in this blog post, please let me know what you think in the comments below.
- Shawn Johnson